Research: Audience Profile

To research our film's target audience if we were to go on and actually make it, I used to website YouGov. This allowed me to research and define our likely target audience based on similar films to ours.The website  creates a profile almost, based off of similar interests, hobbies, even favourite foods expressed by the users and people who have submitted their information to be analysed.  

Audience research is very important in the making of a film, as it ensures that a film is successful due to it targeting a specific audience. Many different types of people have different tastes and some will enjoy the type of psychological horror that we are trying to create (i.e the profile of our target audience above), whilst others may find it uncomfortable to watch. this research of our target audience allows my team and i to make sure that we look into other films and see what we could perhaps do to follow or challenge the conventions of this particular horror sub-genre, in order to attract our target audience.  This use of a target audience allows a filmmaker to reach a wider range of people who are likely to spend money on it, whilst avoiding groups who are less likely to want to watch it. 

Lauren.